Anthony W. Hoelscher

Anthony W. Hoelscher

Publisher of Culture Magazine
Anthony Wynne-Hoelscher, in partnership with wife Susa publish culture Magazine – Australia’s top hair and fashion glossy.

Brief personal background

I’m 51 and fabulous! Started my working life as a “rock-star” in the 70’s and then after the heartbreak of the band’s split-up, my hairdresser talked me into joining his salon as an apprentice and I’ve never looked back. (Just like being a rock-star but spending your whole day playing with chicks’ hairs – how cool is that!) I met my wife Susa – who was one of those aforementioned chicks – started a salon with her, expanded into education and event management, evolved into publishing (in the meantime managing to produce two beautiful girls) and life has been good…

Potted History…

  • 1975: started as a hairdressing apprentice

  • 1979: managed a salon attached to a model agency

  • 1980: worked full-time as an educator for Redken

  • 1981: set up first business with Susa – a boutique salon in Brisbane, Australia

  • 1988: became national guest artists for Matrix

  • 1988: acquired Hair Expo with the view to creating Australia’s first national hair event and exhibition

  • 1989: established Wynne-Hoelscher Academy for the vocational training of hairdressers

  • 1991: moved Hair Expo to Sydney

  • 1994: established THD Hair and Spa

  • 1995: became national guest artists for KMS

  • 1999: became national guest artists for L’Oréal Professionnel

  • 2000: established culture Magazine

  • 2004: after becoming the largest hair academy in the state of Queensland, Australia sold the academy to an associate.

  • 2006: after building Hair Expo to the largest event for hair in the Southern Hemisphere (with 25,000 attendees) sold the business to Reed Exhibitions

  • 2006: sold THD hair and Spa to an associate

  • 2008: launched culturemag.com.au – a virtual global hairdressing community site


Fave Things:
Word: onward and upward (I know these are words plural)
Drink: an excellent Aussie shiraz
Fruit: mango
Place for a holiday: saiiling in Moreton Bay, Queensland
Website: culturemag.com.au
Best Breakfast: Porridge deluxe (a secret concoction containing sultanas, cranberries, bananas – and the crucial ingredient – a pinch of salt) served with honey.
Best way to spend a Sunday afternoon: watching the Brisbane Lions (cracking Aussie Rules football team) win at the ‘Gabba (hopefully)
Literary character who I can most easily identify with: Mr Toad (from Kenneth Graham’s Wind in the Willows)
Childhood memories: My emotional scars from attending a Catholic boys school

If you live could anywhere, where would it be? Eumundi, (Noosa hinterland, Queensland)

Can’t live without: Susa!