Creative Director of Eurisko
Leon Alexander is President of Eurisko, a comprehensive design, consulting and distribution source serving the salon and spa industry. His educational background includes acquiring a PhD in Behavioral Psychology in London.
He has designed and presented a wide range of educational courses for the beauty industry, including Strategic Thinking, Creative and Lateral Thinking, Body Language, Environmental Psychology and Neuro-Linguistic Patterning.
Eurisko Philosophy: The beauty industry is changing at a pace that requires decision-makers to constantly review and appraise their enterprise. Today’s business initiatives become tomorrow’s minimum standards with increasing rapidity.
When consumers enter a Eurisko designed space, they enter ‘The Ultimate Consumer Experience.’Eurisko has designed furniture to embrace the needs of the salon and spa professional. Eurisko believes in planning for success and designs furniture accordingly.
Eurisko has applied the best-proven retail and service practices to maximize the potential of your business and position your salon as an image pioneer of the industry.