A management handbook teaming with tools and techniques, GROW 2 delivers a wealth of advice harvested from Antony’s years as an international businessman, hair professional, seminar presenter and salon business coach. “My goal is to make salon businesses more successful by engaging, educating and inspiring hairdressers everywhere to develop their business skills through a combination of the very best in online educational resources and live seminars,” says Antony. Examining every aspect of the hairdressing industry, within the pages of GROW 2 Antony tackles issues such as dealing with change, system development, job descriptions and handling difficult people with honest and practical advice. Not just all talk, GROW 2 delivers real tools for business success through enticing graphics, insightful quotes and key summaries that bring every chapter to life for application in the real world. “If you only buy one management book this year, make it this!” exclaims Mark Hayes, International Creative Director Vidal Sassoon – one of the many reader endorsements Antony is proud to hold. What better way to start the New Year than with the guidance of an internationally acclaimed educator; grow with Antony Whitaker in 2012.
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